1. It is a good idea to start a business based on something you care about. Our guest was motivated to start a business because she wanted to reduce food waste in the banana value chain. If you want to start a business in agribusiness, look for something that inspires you and that you are passionate about. Think about problems in the agricultural value chains that bother you and try to find entrepreneurial solutions to those challenges.
   
   
2. There is no waste in agriculture. This means that everything can be used somehow. Do not look at agricultural produce and think they are only good for one thing. Value addition opens up numerous possibilities to create many other products. After you find the different ways something can be transformed, test the market demand by finding out if people want to buy these products.
   
   
3. Agripreneurs should be aware of any new trends that could affect their businesses. For example, consumers globally and even locally are becoming more concerned about how food affects their health. They prefer to buy from businesses that have policies in place to ensure food safety, like traceability practices and sourcing from producers who use sustainable agricultural practices.
   
   
4. Entrepreneurs should not give up on starting their agribusiness venture just because they have limited resources. Entrepreneurs should start small with what they have, then grow the business as more resources become available.
   
   
5. Many small scale agripreneurs tend to overlook costs that should be factored when calculating how much it costs to make their products. Some of the costs overlooked include, how many hours are spent in production, energy costs ( cooking gas, electricity, diesel fuel), communication and marketing  costs ( telephone, internet, costs of marketing activities no matter how small the activities are)

1. “You need to look at the big picture. I know the benefits of my business will not only be felt by this generation. The benefits on reducing food wastage are not supposed to be felt only today. They're supposed to be a ripple effect over and over and over downwards.”
   
   
2. “We need to stop looking at things from their face. When you look at any particular food, don't stop at its face value. Look at the different products it can give you when you add value to it.”
   
   
3. “Start small. For the past three months of my business, I only used to sell two banana breads. That was enough at the time for the needs I had, all I needed was extra flour in the house. So I started with the two banana. When my needs grew, I increased the business.”
   
   
4. “Don't be scared to make mistakes. Learn from your mistakes. Improve and now go back again. Don't make a mistake or fail and forget about the business.”

[00:00:00] Introduction

[00:01:23] Inspiration behind the Business

[00:04:39] Product Description

[00:08:12] Understanding consumer changing preferences and developing solutions to meet those preferences

[00:10:42] Clear Value Proposition to customers 

[00:11:57] Marketing activities

[00:16:03] Tips on time management

[00:17:13] lessons learnt and advice

[00:25:01] Outro