by Margaret Mbesa on June 10, 2022

Ep: 1 How to integrate young people into agriculture in Kenya with Jeremiah Rogito


“For any business person, you cannot venture into a business that you have absolutely no idea about.
It's important for you to have an idea of what you really want to venture into. Venturing into agriculture with absolutely no knowledge is going to be very tricky, not just agriculture, but any business.”

Jeremiah Rogito
Jeremiah RogitoProject Advisor, SNV
Jeremiah Rogito is an agribusiness specialist in the area of youth and social inclusion. SNV as a project advisor for Veggies 4 Planet and People Project. He is a youth himself and very passionate about youth participation in agribusiness.
 
Growing up in a highly-productive agricultural region of Kenya, Jeremiah saw first hand how farmers struggled to make a living from farming. Over time as a young farmer while in high school and later in college he grew to appreciate the challenges that young farmers face when they want to engage in agriculture.This inspired him to take a career path where he is now working to help reduce barriers that prevent youth and women farmers from fully participating in agriculture and enjoying the benefits of doing so.
 
He has been recognized as a fellow by African Youth ChangeMakers Initiative based in Nigeria for his work in Kenya towards youth and agriculture.
In addition to working as an agribusiness specialist, he is also a farmer currently growing potatoes, cabbages and passion fruit.
 
Tune in to this episode to hear Jeremiah Rogito’s insights on youth involvement in agriculture, mainly drawn from his experience as a young farmer and his professional experience working with various projects that empower the youth in different agricultural value chains. findings from his research work on youth involvement in agriculture.

LINKS MENTIONED IN THE EPISODE

Kenya Industrial Research and Development Institute

www.kirdi.go.ke

CONNECT WITH OUR GUEST

Twitter; https://twitter.com/rogito_jeremy

Email; jeremyrogito@gmail.com

Linkedin; https://www.linkedin.com/in/jeremiah-rogito-pmp-30484b94/?originalSubdomain=ke

Strathmore Business School; https://sbs.strathmore.edu/

Egerton University; https://egerton.ac.ke

African Youth ChangeMakers Initiative; https://africachangemakers.org

GIZ; https://www.giz.de/en/worldwide/40726.html

SNV as a project advisor for Veggies 4 Planet and People Project; https://snv.org/project/veggies-4-planet-and-people

Research paper on youth involvement in agriculture; https://are-journal.com/are/article/view/298

Key takeaways

The high cost of food production discourages young farmers from venturing into agriculture. Jeremiah shares practical advice on how to succeed in agribusiness as a young farmer.

  1. Start with a short season crop

  2. Always conduct a profit margin analysis.

  3. Running your farm business in an honest manner guarantees customer retention and sustainability ensuring you remain in business for a long time.

  4. Reduce your risks by understanding the market that you are targeting.

  5. Incorporate a post-harvest management strategy through value addition to reduce produce losses

  6. Research and use simple farming innovations - boost production, save time, save money, and enjoy higher profits

  7. The 4Ds of agricultural success

  8. For institutions working young people in agriculture, prioritize agricultural programs that have simple value chain entry requirements to reduce barriers to entry and for a more effective engagement with them.
“For any business person, you cannot venture into a business that you have absolutely no idea about. It's important for you to have an idea of what you really want to venture into. Venturing into agriculture with absolutely no knowledge is going to be very tricky, not just  agriculture, but any business.”
 
“The place of business skills all becomes very important for you to not just produce the best flourishing crops, also calculate your profits and see that you are making your margin well.”
 
“If the youth notice there's money in agriculture, they'll get into it, but if they are convinced that it's just a waste of time, they will better engage in other trades.”

“Integrating young people into the agriculture value chain is very complex, but we make it even more complex when you have programs that are focusing on very high value crops. You know, for crops like vegetables, it's so easy for young people to get into. But when we are looking at a crop, like a passion fruit for you to profitably run one acre you need that around ksh. 200,000 to ksh. 300,000. How do you access that such an amount of money? You don't have land, you have no collateral. You almost have nowhere to start from. It is important for development organizations that are focusing on these high value crops to then think critically in terms of what they can do more for the young people to easily get into these particular value chains.”

Time Stamps

Time Stamps

[00:00 – 00:41) Intro

[01:34 – 04:22] Jeremiah’s childhood experiences motivated him to pursue a career in agriculture

[04:24 –05:23] It is important to have both technical production and business skills as a farmer because they go hand in hand. Acquiring both skills is important as it will both improve farm productivity and profitability.

 [05:23- 06:37] Ethics in agribusiness - Run your farm business in an honest manner. This guarantees customer retention and sustainability ensuring you remain in business for a long time.

 [06:38 - 07:17] It is risky to venture into agriculture without any knowledge of the agricultural activity that you wish to pursue. Jeremiah offers advice on how to go about this predicament.

 [07:19 – 20:01] Jeremiah shares why young people are not fully participating in agriculture. He discusses the findings of his research work on youth and agribusiness. He also reflects on the extensive work that he has done in integrating the youth into various agricultural value chains.

[20:02: – 23:07] Post Harvest Management and value addition of indigenous vegetables - Challenges and opportunities

[23:07 – 28:53] From subsistence farming to commercial farming

[28:53 – 32:13] Final Thoughts - The 4Ds of agricultural success

[32:13 – 32:50] Outro

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